Most coffee packaging that states 100% Recyclable or compostable isn't telling you the full story.

Companies benefit more from stating "100% recyclable" than they do from stating "100% recyclable if you separate the valve and the zip and drop the component parts in the appropriate bins at your local recycling centre" And that's a problem. Stating that a package is recyclable implies that consumers are doing the right thing by throwing it in their domestic recycling bin, and rarely will the package state the actual conditions required for it to be dealt with properly - whether that's removing certain parts, or delivering it by hand to a recycling centre or supermarket. 

It's this omission of information that drove us to doing something different. 

We needed a solution that was:

  • Made from a readily available material that had existing and extensive infrastructure for disposal and reuse.
  • A recognisable object, so consumers would instinctively know how to dispose of it cleanly.
  • Good for coffee; we need to keep the coffee fresh and at its best for as long as possible.
  • Lightweight, to cut down on both logistic costs and logistic emissions.
  • Affordable. 
  • And above all we wanted our packaging to be easily recyclable.

The solution was beverage cans.


We spent the best part of a year researching and developing a modified beverage can to suit our needs with packaging fresh coffee beans.

  • Easy-peel foil end - keeps the coffee sealed and fresh until you’re ready. It opens easily, leaving no sharp edges.
  • Label - Using 100% recycled paper, biodegradable ink and adhesive. The label itself can be easily removed so it too can be recycled or composted properly.
  • The can - Aluminium cans are the most recycled object on the planet. 100% of the can can be recycled and turned into a fresh can within less than 60 days. It uses less material than conventional coffee bags and with the recycling rate of aluminium in the UK is more environmentally friendly to produce.