Los Hermanos Luna, Mexico


Biscuit, rhubarb pie, caramel

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Origin: Mexico

Region: Oaxaca

Producer: Smallholders

Variety: Pluma Hidalgo and Bourbon

Process: Washed

Elevation: 1650 - 1800 masl

The average producer in Oaxaca will work on several small coffee fields around the village they live in. Coffee production is largely a communal affair, with parcels of land shared and tended as a collective by the village rather than dominated by larger farming entities like in countries such as Brazil. A recent agricultural census counted 515,000 producers, 85% of whom were indigenous Mexicans and 95% cultivated fewer than three hectares.

Oaxaca is the least technologically advanced of Mexico's coffee producing regions, with many producers eschewing modernisation in favour of traditional methods. Many of the varieties grown in the region are traditional for the region, with Pluma Hidalgo being one of them. Pluma Hidalgo is 19th-century offshoot of the Typica grown by displaced indigenous farmers in the mid-1800s. The variety has become so important to the coffee producers in the region there are efforts underway to obtain Denomination of Origin status for Oaxacan Pluma Hidalgo.


Price paid by us: £6.10/kg

FOB price: US$6.26/kg*

Farmgate price: US$4.66/kg*

Fairtrade price: US$1.40/lb

Commodity price: US$1.29/lb at date of purchase

Qty ordered: 60kg

*Price data from Raw Material averages for coffee sourced from Mexico.

**Prices and units are shown in original units presented to us. For more information check out our transparency page.